Gucci has had some troubles with proceedings for their new 46,000 sq. foot flagship store on Fifth Avenue. To celebrate the new store in style, they created a limited edition handbag with the trademark New York “Gucci (hearts) NY” on their classic double-G patterned handbags that many of their new collection handbags are sporting.

All proceeds from the bag are supposed to go to “Playground Partners of the Central Park Conservancy”, which maintains the playgrounds in City Park.
Unfortunately for themselves Gucci did not realize that the “I (heart) NY” slogan – of which they used a form of on their Gucci NYC handbag - is owned by the New York City's Empire State Development Corporation (ESDC), who is now holding talks with Gucci over this copyright issue.